HVAC COMPANY
MCKEEVER HVAC
An HVAC business owner wanted a logo design that didn't look like the typical heating and air conditioning logos of fire and ice.
Logo Design
Business Card Design
Brand Identity
THE PROJECT
The client wanted a logo and brand identity that conveyed trust, reliability, and expertise.
The request was bold typography and a business card that looked luxurious with the logo in silver foil on a matte black card. He desired a logo that felt modern yet approachable, without looking like the other HVAC companies.
THE DESIGN
I researched symbols representing HVAC services; most visuals I found were the typical fire and ice. I then expanded my search to airflow, temperature, and ducts, to which I came across an HVAC blueprint. The client was extremely fond of the blueprint. Everything was brought together with a temperature “circle of trust”, blue and red to represent a thermostat.
McKeever HVAC now has a modern and cohesive visual identity that sets it apart from competitors. The business card, with its sleek design and attention to detail, is an effective tool that helps them make a memorable impression.
