REGISTERED MASSAGE THERAPIST
MIND BODY SPIRIT
MOBILE MASSAGE THERAPY
An RMT running her own mobile massage business wanted a brand refresh.
She was looking for more of a professional look and less DIY, something she'd be proud to hand out.
Brand Identity
Business Card Design
Flyer Design
THE PROJECT
A registered massage therapist wanted to give her business a brand refresh. The goal was to have a clean, professional and cohesive look that can grow with the business.
She preferred light blue as the primary colour, which is great for promoting the calming aspect of massage therapy and spa services. I added shades of extreme light and darker blues to create contrast. Compared to the blue and black that were previously used.
THE DESIGN
The older business card was designed like a flyer, squeezing a lot of information into a tiny space. I got rid of all the clutter and information overload, keeping the important contact info to give a clean, professional look.
All the services and business information were moved to the flyer/cardstock. Adding rounded elements to stay in line with the gentle, calm and relaxing vibe of the brand.
The new design reflects the business's growth and shows professionalism. She now confidently gives out her card and is excited to promote her growing business.
